Investigation of West Lake Ecotourism Capabilities Using SWOT and TOPSIS Decision-Making Methods

Using SWOT and TOPSIS models, this study aimed to determine West Lake’s potential as a tourist destination. In terms of methodology, the current research is descriptive survey. The method was used rank strengths, weaknesses, threats, opportunities, preferred strategies after analysis completed. questionnaire Delphi method, 30 regional specialists provided data which collected analyzed. Thirteen internal elements twelve external factors affecting Lake tourism were identified evaluated. Additionally, fifteen presented improve lake’s tourism. On basis matrix internal–external components in model, an aggressive approach determined be optimal strategic stance for Lake. results technique also revealed that strengths have bigger impact than other elements; hence, are emphasized growth ecotourism region. Based on technique, “optimal utilization natural, cultural, historical attractions order develop attract tourists generate jobs revenues“ “formulation plans maximize opportunities all seasons year“ most important enhancing scenario. Therefore, it hoped relevant authorities would contribute expansion enhancement region’s economy through focus vision goals sector careful foresight implementation these projects.